JCPenney Launches Wind, Solar Power Projects

NAW Staff, Wednesday 01 October 2008 - 10:54:23



J.C. Penney Co. Inc. has announced plans for solar and wind power projects that will supply electricity to 10 stores and one distribution center.

JCPenney has reached an agreement with Dallas-based Broadstar Wind Systems on a pilot program to install wind turbines at JCPenney's 1.6 million square-foot distribution center in Reno, Nev. The program will utilize Broadstar's building-mounted AeroCam wind turbines.

The company is initially ordering four 250 kW turbines. There is potential for additional purchases, depending on how the first round goes, according to a spokesperson from Broadstar.

After installation is completed in November, JCPenney will purchase electricity generated by the system from Broadstar.

"We will closely monitor the results to determine how we can best leverage these innovative methods to increase our participation in renewable energy projects, while also benefiting our business," says Jim Thomas, vice president and director of corporate social responsibility for JCPenney.

JCPenney has also engaged SunPower Corp. to install solar power systems on 10 JCPenney stores in California and New Jersey.

SOURCE: J.C. Penney Co. Inc.



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