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Bullfrog Power, a Canadian provider of 100% green electricity, and the Pembina Institute, a national nonprofit environmental organization dedicated to advancing sustainable energy solutions, have formed a new partnership to promote the benefits of renewable power to Canadians.

As part of the partnership, the Pembina Institute will align its "Wind Power by Pembina" program with green power provider Bullfrog Power, according to the companies. The Pembina Institute launched this program in 2003 to stimulate demand for green power and offer consumers an environmentally sustainable alternative to the default electricity mix.

"Partnering with Bullfrog Power to deliver green power to homes and businesses will help to further advance our goal of increasing renewable energy use," says Marlo Raynolds, executive director of the Pembina Institute.

The Pembina Institute will also transition its commercial and residential "Wind Power by Pembina" customers to Bullfrog Power, and residential customers who sign up for Bullfrog Power through the Pembina Institute will receive a discount and help support the work of the Institute.

The companies add that Bullfrog will work collaboratively with the Pembina Institute to accelerate demand for green power and support the growth of the renewable power industry in Alberta and across Canada.


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