in News Departments > New & Noteworthy
print the content item



TXU Corp., a Dallas-based energy company, has released the brand identity for Luminant Energy as part of the proposed merger agreement with an investor group led by Kohlberg Kravis Roberts & Co. and Texas Pacific Group. (See "TXU Acquisition Spurs Renewable Energy Growth.")

According to TXU, the new brand is another step forward in separating the company's primary business units into three distinct businesses - Luminant Energy, Oncor Electric Delivery and TXU Energy. The transition, the company adds, is expected to be complete later this year.

"The Luminant name and logo reflect its focus on providing cleaner energy, investing in renewable energy and ensuring that we meet customers' power needs in a safe and reliable fashion," says Tom Baker, TXU's vice chair. "The re-branding of the power generation businesses will clearly distinguish Luminant Energy from Oncor Electric Delivery and TXU Energy."


Trachte Inc._id1770
Latest Top Stories

Wind Energy Dominates New U.S. Power In October

Data from the Federal Energy Regulatory Commission shows that wind power accounted for over two-thirds of the country's new electricity generating capacity in last month.


Are Fitch Ratings' Claims About Wind Farm Underperformance Unfounded?

A recent report from Fitch Ratings suggests that wind farms underperform due to an overestimation of wind resources, but AWS Truepower says the analysis misses the mark.


SunEdison Buying First Wind In $2.4 Billion Deal

Global solar company SunEdison and its yeildco have announced an agreement to buy the Boston-based developer, a major player in the U.S. wind industry.


U.S., China Reach Ambitious Climate Change Accord

The agreement between the global superpowers leans heavily on the deployment of renewable energy, such as wind and solar.


What The Midterm Elections Mean For The U.S. Wind Industry

Both chambers of Congress are now under Republican control for the first time since 2006. How will wind energy fare?

Hybrid Energy Innovations 2015
Renewable NRG_id1934