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St. Louis-based AmerenUE officially launched Pure Power, the company's voluntary renewable energy program, with a special celebration featuring Francis Slay, mayor of St. Louis, Thomas R. Voss, president and CEO of AmerenUE, and Richard Mark, Missouri Energy Delivery senior vice president.

Customers were encouraged to sign up by checking the Pure Power box on their bills, or calling 1-866-665-PURE (7873). Customers can also sign up by visiting Ameren’s Web site.

By signing up for Pure Power, customers support the development of wind power and other forms of renewable energy in Missouri and the Midwest through the purchase of certified renewable energy certificates (RECs).

In August, Pure Power became Green-e certified by The Center for Resource Solutions (CRS), a national nonprofit organization that works to build a robust renewable energy market and increase consumer awareness of renewables.

At least half of the Pure Power demand will be met by new renewable generators located within Missouri and Illinois. Seventy-five percent or more of customer demand will support wind farms, with the balance supporting other forms of renewable generation, according to the company.

Customers who participate in the program will pay an additional $0.015 cents per kWh for electricity. Small, medium and large business customers can participate by purchasing 1,000-kWh blocks of Pure Power for $15 per block. These funds will be used to purchase RECs from recently constructed wind and other renewable generators on the customers' behalf.

3Degrees Group, Inc., formerly the REC and Utility Partnership Division of 3 Phases Energy, will develop and manage the Pure Power program over the next five years.



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