ABB_id2059
in News Departments > FYI
print the content item

WindMade, a nonprofit organization founded in 2011, has launched a global consumer label for products made with wind energy.

According to the organization, the new label can be applied to all products and services that used a minimum share of 75% of renewable energy of their production's total electricity footprint, with wind power representing the largest share.

"The WindMade product label provides consumers with the transparency they demand and with a credible and intuitive tool to make informed purchasing decisions," says Henrik Kuffner, WindMade's CEO. "And in addition, it gives companies an instrument to tap into this large pool of environmentally conscious consumers."

In tandem with the label launch, WindMade is also calling on consumers to show their support for wind power by participating in the Show You Care campaign, through which consumers are encouraged to send photos of products carrying the WindMade label and to promote the new label on social networks.

"With our campaign, we invite [consumers] to actively show their support and to put pressure on their favorite brands to use this clean, emissions-free energy source for manufacturing our most beloved products," adds Angelika Pullen, WindMade's communications director, who is managing the campaign.



Hybrid Energy Innovations 2015

Trachte_id2056
Latest Top Stories

The Song Remains The Same: AWEA Says Stable Policy Can Protect U.S. Wind Investment

Although the U.S. wind industry added more than four times the amount of wind in 2014 compared with 2013, predictable policy is needed to sustain its long-term success.


High Net-Worth Investors Claim 'All Of The Above' On Energy, Renewable And Otherwise

According to a recent Morgan Stanley poll, high-dollar investors favor investment in renewable energy technologies, such as wind and solar.


U.S. Wind Power Installations Surpassed 4.7 GW Last Year, Although China Still Leads

Bloomberg New Energy Finance reports that U.S. wind installations came back in a big way from a disappointing 2013.


IRS Specifies Performance, Quality Standards For Small Wind Turbines

The Internal Revenue Service (IRS) recently issued guidelines creating safety and performance standards for small wind turbines to be eligible for the 30% investment tax credit.


Hot Times North Of The Border: Canada Tops Previous Record For Installed Wind Capacity

For the second consecutive year, Canada's wind market has bested the country's previous mark for new installations.

Hybrid Energy Innovations 2015