Print Advertising Specifications

Monthly Magazine Print Specs

Ad SizesDimensions
InchsMillimeters
Acceptable
Color Profiles*
ResolutionAcceptable
File Types
Full-page spread(example)20.5" x 12.5"521 x 318gray-scale, CMYK300dpi.tif, .eps, PDF
Full-page spread/bleed(example)21.75" x 13.5"552 x 343gray-scale, CMYK300dpi.tif, .eps, PDF
Full-page bleed(example)11" x 13.5"279 x 343gray-scale, CMYK300dpi.tif, .eps, PDF
Full-page non-bleed(example)9.625" x 12.5"244 x 318gray-scale, CMYK300dpi.tif, .eps, PDF
Full-page Trim(Download Template)10.75" x 13.25"273 x 336
Jr. page (example)7.25" x 10"184 x 254gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄2 horizontal(example)9.625" x 6.75"244 x 171gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄2 vertical(example)4.625" x 12.5"117 x 318gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄3 horizontal(example)7.25" x 6"184 x 152gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄3 vertical(example)4.625" x 9"117 x 229gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄4 horizontal(example)7.25" x 4.5"184 x 114gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄4 vertical(example)4.625" x 6.75"117 x 171gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄6 square(example)4.625" x 4.5"57 x 318gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄6 vertical(example)2.25" x 9"117 x 114gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄8 horizontal(example)4.625" x 3.375"117 x 86gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄8 vertical(example)2.25" x 6.75"57 x 171gray-scale, CMYK300dpi.tif, .eps, PDF

Resource Directory

RD Ad1(example)3" x 1.5"76 x 38gray-scale, CMYK300dpi.tif, .eps, PDF
RD Ad2(example)3" x 2.5"76 x 63gray-scale, CMYK300dpi.tif, .eps, PDF
RD Ad3(example)3" x 3"76 x 76gray-scale, CMYK300dpi.tif, .eps, PDF


Annual Buyer's Guide Print Specs

Ad SizesDimensions
InchsMillimeters
Acceptable
Color Profiles*
ResolutionAcceptable
File Types
Full-page bleed(example)8.625" x 11.125"219 x 283gray-scale, CMYK300dpi.tif, .eps, PDF
Full-page non-bleed(example)7.25" x 9.875"184 x 251gray-scale, CMYK300dpi.tif, .eps, PDF
Full-page Trim(Download Template)8.375" x 10.875"213 x 276
1⁄2 horizontal(example)7.25" x 5"184 x 127gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄2 vertical(example)4.75 x 7.5"121 x 191gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄4 horizontal(example)7.25" x 2.5"184 x 64gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄4 H1(example)4.75" x 3.75"121 x 95gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄4 vertical(example)2.25" x 7.5"57 x 191gray-scale, CMYK300dpi.tif, .eps, PDF

2" Inline(example)2.25" x 2"57 x 51gray-scale, CMYK300dpi.tif, .eps, PDF
4" Inline(example)2.25" x 4"57 x 102gray-scale, CMYK300dpi.tif, .eps, PDF


Show Preview Guide Print Specs

Ad SizesDimensions
InchsMillimeters
Acceptable
Color Profiles*
ResolutionAcceptable
File Types
Full-page bleed(example)8.625" x 11.125"219 x 283gray-scale, CMYK300dpi.tif, .eps, PDF
Full-page non-bleed(example)7.25" x 9.875"184 x 251gray-scale, CMYK300dpi.tif, .eps, PDF
Full-page Trim(Download Template)8.375" x 10.875"213 x 276
1⁄2 horizontal(example)7.25" x 5"184 x 127gray-scale, CMYK300dpi.tif, .eps, PDF
1⁄4 page(example)3.5" x 5"89 x 127gray-scale, CMYK300dpi.tif, .eps, PDF


*Color ads need a certified color press proof if color match is critical. If it is not supplied, the file will run to SWOP standards.
All non CMYK Colors will be converted to CMYK before or upon submision to printer.


Issuance And Closing Dates

Please see our Editorial Calendar for space/materials deadlines.
Click here to view the Editorial Calendar.

Printed

All print issues are heatset, saddle stitched, Web offset enamel, 200 lpi.

The Monthly Magazine is printed on 36 lb. stock. The Annual Buyer's Guide and Show Preview Guide are printed on 45 lb stock.

Copy Acceptance

Acceptance of copy is subject to publisher’s approval. If new copy is not furnished by closing date, previous advertisement will run. Cancellations are not accepted after closing date.

Agency Commission

15% to recognized advertising agencies. Can be earned only when publisher is supplied with electronic file, insertion order, and is paid within 30 days of invoice. Digital files alone do not qualify for in-house agency discount.

Terms

2% 10 days, net 30 days

Payment

Prepayment must accompany all first-time advertiser insertions.

Contract Completion

When entire schedule as per contract is not completed, advertiser will be rebilled at rate earned plus cancellation fee.



File Specifications

Ad File Format:

Our platform is Mac OSX, using InDesign, Photoshop and Illustrator. All files should output to: minimum 150 lpi / 300 dpi; maximum 200 lpi / 400 dpi. Ad files and image names should use no more than 16 characters, with no punctuation or spaces. A file extension needs to be included (.pdf, .tif, .eps, .ai, .psd, etc.). High-resolution PDF and X-la files are accepted when created using our PPD job options, which can be downloaded from our website or e-mailed by our production department (ads@nawindpower.com). Click here for these job options (PPD files / Print Styles)

Fonts:

Fonts must be embedded or saved as outlines. Screen and printer fonts must be supplied with native files. We reserve the right to substitute fonts when necessary.

Color:

All color must be process CMYK mode (no RGB, Spot Colors or Duotones).

Bleeds (Full-Page Ads Only):

Full-page ads that bleed should be labeled ‘bleed’ and contain correct crop marks, offset at 12 pt, on the proof. Full-page ads without correct crop marks will be centered on the page.

Proofs:

All ads require proofs of the submitted file, printed at 100%. Advertisers should indicate whether a Certified ColorPress Proof is being sent. Otherwise, the ad file will be run to SWOP standards, and the publisher will not be responsible for color output.



File Submission

Send a CD with files (see Ad File Format), a PDF for reference, and a color proof – shipped to 100 Willenbrock Road, Oxford, CT 06478.

Internet Transmission Of Ad Files:

Please indicate in your e-mail the publication name and issue month, name of advertiser and your contact information. It is not necessary to copy the account executive with the file attachment. All files transmitted electronically should be bundled into a .sit or .zip file.

E-mail your files to: ads@nawindpower.com.

For detailed instructions and current information, e-mail your request to: ads@nawindpower.com.



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