in News Departments > New & Noteworthy
print the content item



TXU Corp., a Dallas-based energy company, has released the brand identity for Luminant Energy as part of the proposed merger agreement with an investor group led by Kohlberg Kravis Roberts & Co. and Texas Pacific Group. (See "TXU Acquisition Spurs Renewable Energy Growth.")

According to TXU, the new brand is another step forward in separating the company's primary business units into three distinct businesses - Luminant Energy, Oncor Electric Delivery and TXU Energy. The transition, the company adds, is expected to be complete later this year.

"The Luminant name and logo reflect its focus on providing cleaner energy, investing in renewable energy and ensuring that we meet customers' power needs in a safe and reliable fashion," says Tom Baker, TXU's vice chair. "The re-branding of the power generation businesses will clearly distinguish Luminant Energy from Oncor Electric Delivery and TXU Energy."


Trachte Inc._id1770
Latest Top Stories

Utility-Scale Wind And Solar Keep Getting Cheaper

A new study measures the levelized cost of energy from various technologies and suggests that the costs of utility-scale wind and solar power are catching up with those of traditional sources, even without subsidies.


The Song Remains The Same: Ontario Seeks More Science Before Lifting Offshore Ban

The Ontario government says the nearly four-year-old offshore wind moratorium will remain in place until the province fully understands the technology’s impact on the environment.


Why States Should Adopt A Renewable Portfolio Standard

A new study analyzes the potential benefits of state renewable energy mandates, as well as recommends what such policies should include.


Sen. Reid Vows To Bring Wind PTC To A Vote By Year's End

Nevada's senior senator provides some encouragement to wind industry advocates during his annual Clean Energy Summit.


Steadily, Wind Turbine OEMs Resume R&D Investment

An increased commitment to research and development will likely lead to wind energy innovation - not to mention a likely increase in patent-protected technology.

Canwea_id1984
Renewable NRG_id1934
Future Energy_id2008
UnitedEquip_id1995