in News Departments > New & Noteworthy
print the content item



TXU Corp., a Dallas-based energy company, has released the brand identity for Luminant Energy as part of the proposed merger agreement with an investor group led by Kohlberg Kravis Roberts & Co. and Texas Pacific Group. (See "TXU Acquisition Spurs Renewable Energy Growth.")

According to TXU, the new brand is another step forward in separating the company's primary business units into three distinct businesses - Luminant Energy, Oncor Electric Delivery and TXU Energy. The transition, the company adds, is expected to be complete later this year.

"The Luminant name and logo reflect its focus on providing cleaner energy, investing in renewable energy and ensuring that we meet customers' power needs in a safe and reliable fashion," says Tom Baker, TXU's vice chair. "The re-branding of the power generation businesses will clearly distinguish Luminant Energy from Oncor Electric Delivery and TXU Energy."

Mortenson Construction_id2024

Trachte Inc._id1770
Latest Top Stories

Wind And Solar Helped California Grid During Challenging Summer

According to the California Independent System Operator, the state suffered from heat waves and drought this year, and wind power played a "significant role" in keeping the lights on.


Recapping The Wind Industry's Third-Quarter Deals

Mercom Capital Group recaps investment and merger and acquisition activity during July, August and September.


Yearly Installed Capacity Figures Already Beat 2013 Numbers, More Wind On The Way: AWEA

While the American Wind Energy Association (AWEA) lobbies Congress to extend the production tax credit, the association notes wind projects now under construction signal a vibrant 2015.


Yahoo Inks Contract To Buy Kansas Wind Power

The Internet company plans to log in to the Alexander wind project, which is being built by community developer OwnEnergy.


Could Initial Offshore Wind Projects Crash New England's REC Market?

Some are concerned that the first offshore wind projects could negatively impact pricing of renewable energy credits (RECs) in New England.

Canwea_id1984
BG 2015DblBox_id2032
Renewable NRG_id1934
Hybrid Energy Innovations 2015