in News Departments > FYI
print the content item

WindMade, a nonprofit organization founded in 2011, has launched a global consumer label for products made with wind energy.

According to the organization, the new label can be applied to all products and services that used a minimum share of 75% of renewable energy of their production's total electricity footprint, with wind power representing the largest share.

"The WindMade product label provides consumers with the transparency they demand and with a credible and intuitive tool to make informed purchasing decisions," says Henrik Kuffner, WindMade's CEO. "And in addition, it gives companies an instrument to tap into this large pool of environmentally conscious consumers."

In tandem with the label launch, WindMade is also calling on consumers to show their support for wind power by participating in the Show You Care campaign, through which consumers are encouraged to send photos of products carrying the WindMade label and to promote the new label on social networks.

"With our campaign, we invite [consumers] to actively show their support and to put pressure on their favorite brands to use this clean, emissions-free energy source for manufacturing our most beloved products," adds Angelika Pullen, WindMade's communications director, who is managing the campaign.




Trachte Inc._id1770
Latest Top Stories

Utility-Scale Wind And Solar Keep Getting Cheaper

A new study measures the levelized cost of energy from various technologies and suggests that the costs of utility-scale wind and solar power are catching up with those of traditional sources, even without subsidies.


The Song Remains The Same: Ontario Seeks More Science Before Lifting Offshore Ban

The Ontario government says the nearly four-year-old offshore wind moratorium will remain in place until the province fully understands the technology’s impact on the environment.


Why States Should Adopt A Renewable Portfolio Standard

A new study analyzes the potential benefits of state renewable energy mandates, as well as recommends what such policies should include.


Sen. Reid Vows To Bring Wind PTC To A Vote By Year's End

Nevada's senior senator provides some encouragement to wind industry advocates during his annual Clean Energy Summit.


Steadily, Wind Turbine OEMs Resume R&D Investment

An increased commitment to research and development will likely lead to wind energy innovation - not to mention a likely increase in patent-protected technology.

Renewable NRG_id1934
Canwea_id1984
UnitedEquip_id1995
Future Energy_id2008